This one-of-a-kind campaign gives players the opportunity to play Bingo in a fun and unique way, with Barrymore herself integrated inside the game. By enhancing player experiences through multiple features, events and power-ups, and taking the nostalgic game to new heights fit for a digital age, Bingo Blitz makes Bingo a game for everyone. Since its launch in 2010, the reinvention of classic Bingo, and ensuring the game reaches both existing and new audiences, has always been vital to Bingo Blitz's mission. To be welcomed and invited and you can come and play and be a part of something - that collective experience should be able to be had by all, so I thank Bingo Blitz for making it so accessible to everybody."
Speaking of the Bingo Blitz mobile game, Barrymore also commented: "I just want to be a part of things that everybody can be a part of - I also love that it is free. We are looking for a collective experience and Bingo Blitz is sort of the perfect one," she continued. "I love that it's a game that everybody around the world can play. I actually used to go to a Tuesday night weekly bingo game with all my friends," said Barrymore behind the scenes of the campaign shoot.
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